For the launch of his haircare line, Parisian hairstylist Étienne Sekola sought to translate his strong visual identity into a tangible product universe. I directed the packaging development from concept to execution, overseeing client alignment, moodboard definition, primary bottle sourcing, and secondary packaging range declension. The key challenge was to move away from generic salon aesthetics and position the line within a more curated, design-driven territory. An ochre-centric palette, reinforcing a gallery-inspired object quality and elevating brand perception. The project integrates: – Standard bottle sourcing and adaptation – Structural packaging decisions – Color architecture definition – Material and finish alignment Currently in development, the line is designed to embody Sekola’s fashion-forward, art-conscious identity.