House of Nisian
Brand Line Development & Art Direction
2026
House of Nisian is an American fragrance brand currently in development, built around the imaginary of dreams and the five phases of sleep. I contributed to the brand creation from its early foundations, developing moodboards, refining the visual direction through diverse iterations, and defining the aesthetic language that would anchor the project long term. The work presented here focuses on five large-scale illustrations created for the secondary packaging line. Inspired by the concentric dome of the Théâtre des Champs-Élysées in Paris, originally designed by Maurice Denis, I reinterpreted its architectural structure into a series of circular, eye-like compositions. Each illustration functions as a symbolic threshold, an entry point into one of the five dream states imagined by the brand. The visual language merges classical ornamental codes with a more futuristic/ethereal tension, reflecting the duality at the core of the House's manifesto: heritage and dream exploration. These illustrations are conceived not as decorative elements, but as structural pillars of the brand identity, intended to be deployed across packaging, communication, and future product developments.
Project developed at ANHA Role: Art Direction / Illustration






