Monika Heiligmann is a high-end cosmetics brand specializing in lip care and makeup. The project focused on redefining the brand’s secondary packaging direction in order to elevate its identity through a more sophisticated and luxurious visual language, while maintaining its recognizability. I developed a refined graphic approach applied to selected key products, including lip liners and gloss packaging, introducing greater precision in layout, enhanced detailing, and a more controlled finishes direction. In collaboration with development and production teams, I contributed to paper selection and finishing specifications, ensuring the new direction translated accurately into production. Several elements are currently being rolled out as part of the brand’s progressive update.