Assaf - Handbag Collection

Accessory Design / Moulded Piece

2025

A handbag handle in the shape of a galloping horse, cast as a single zamac piece. The goal was to propose a sleek, airy representation of the horse, true to the house's codes, while ensuring genuine ergonomics for the hand. The formal challenge: finding the position that maximises the tension of movement while providing a natural arc for the grip. The chosen posture is a low, ground-hugging gallop, body fully extended, head projected forward. It produces a fluid, continuous line that reads equally as a handle and as a freestanding sculpture. The piece was validated by the client and went into production. It required working with complex figurative form under industrial casting constraints: a single piece, no assembly, in gold-toned zamac.

Project developed at ANHA Role: Art Direction / Product Development / 3D Images used for presentation purposes only. Original product photography © Assaf Perfumes.

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